Technology for social justice in the LGBTQIA+ community
Interviewing young members of the LGBTQIA+ community.
Conducting academic research into digital health interventions.
Interviewing health practitioners and LGBTQIA+ support workers.
Co-design sessions with young people who have lived experience will drive the direction of Snowglobe.
This includes what content to include, the personality of the bot and it’s accessibility.
We will work with strategic technology partners to build and deliver the Snowglobe mobile website.
When a teen asks a question, within seconds, Snowglobe should respond with animated GIFs and encouraging slogans that bring color to conversations. The animations keep Snowglobe playful without feeling too immature or silly.
Real teenager input guided our decisions. Teenagers didn’t want to download more apps, so we made Snowglobe a mobile website. They had questions about sexuality and gender, so we used those questions to inform our content. They wanted to ask questions privately, so we made Snowglobe 100% anonymous.
While AI to date has commonly been tapped to create customer service tools, we saw a chance for Snowglobe to leverage technology in a novel way. The AI chatbot serves as a bridge to the informed advice offered by medical professionals — distributed for free 24/7, and through machine learning, scaling into an ever-expanding resource library.
Our team will work with health practitioners to define full content guidelines and create a unique tone of voice that resonates with teenagers. Snowglobe is always medically accurate, but it speaks informally. Interactions feel genuine, not patronizing or overwhelming.
We decided to keep Snowglobe genderless to make sure everybody would feel comfortable asking questions, regardless of gender or orientation. Teenagers felt more comfortable asking questions to a bot than a human