Design process



  • Interviewing young members of the LGBTQIA+ community.
  • Conducting academic research into digital health interventions.
  • Interviewing health practitioners and LGBTQIA+ support workers.



  • Co-design sessions with young people who have lived experience will drive the direction of Snowglobe.
  • This includes what content to include, the personality of the bot and it’s accessibility.



  • We will work with strategic technology partners to build and deliver the Snowglobe mobile website.
  • When a teen asks a question, within seconds, Snowglobe should respond with animated GIFs and encouraging slogans that bring color to conversations. The animations keep Snowglobe playful without feeling too immature or silly.
  • Real teenager input guided our decisions. Teenagers didn’t want to download more apps, so we made Snowglobe a mobile website. They had questions about sexuality and gender, so we used those questions to inform our content. They wanted to ask questions privately, so we made Snowglobe 100% anonymous.
  • While AI to date has commonly been tapped to create customer service tools, we saw a chance for Snowglobe to leverage technology in a novel way. The AI chatbot serves as a bridge to the informed advice offered by medical professionals — distributed for free 24/7, and through machine learning, scaling into an ever-expanding resource library.
  • Our team will work with health practitioners to define full content guidelines and create a unique tone of voice that resonates with teenagers. Snowglobe is always medically accurate, but it speaks informally. Interactions feel genuine, not patronizing or overwhelming.
  • We decided to keep Snowglobe genderless to make sure everybody would feel comfortable asking questions, regardless of gender or orientation. Teenagers felt more comfortable asking questions to a bot than a human
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